TODS and White Arrow Signs

TODS

Tourist Oriented Directional Signs - provide motorists with directional information for qualifying tourist-related Picture of a Tourist Oriented Directional Sign examplebusinesses.  To qualify for a sign, the business cannot have direct access to a state highway and a major portion of income is obtained from people who do not live in the area.  

The TODS program is managed by the County Highway Department under the direction of the Wisconsin Department of Transportation.  For more information on which businesses qualify for TODS and the cost of the program, please visit the Wisconsin DOT Website or contact our office at 920-746-2500.

TODS Brochure

TODS Application 

White Arrow Boards

White Arrow Boards provide motorists with directional information for qualifying tourist-related businesses.  These signs only list the name of the business on the sign, they do not state the mileage to the location.  

The White Arrow Board program is managed by the County Highway Department under the direction of the Picture of a White Arrow Board ExampleWisconsin Department of Transportation.  For more information of if you business would qualify and the cost of the program, please visit the Wisconsin DOT Website or contact our office at 920-746-2500.

White Arrow Board Application